Projects

illustration Rebranding

Muvi

Muvi is a project by Fundación Música para la Vida, launched in 2013 under the belief that music is a powerful driver of social change. The rebrand draws from the idea of growth and transformation…

Date

enero 1, 2016
Skills

Rebranding, corporate id & illustration
Project link

https://musicaparalavida.org/

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Branding Packaging

Kanine Cuisine

Kanine Cuisine is a premium dog food brand crafted with high-quality ingredients and designed for your companion’s overall well-being. A carefully balanced formula that promotes health and enhances…

Date

noviembre 1, 2023
Skills

Branding & illustration
Client

Andrés González Torre

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Typography

Vista Hermosa

Multilingual display typography inspired by early 20th-century Mexico. This project revives the history of Quinta Vista Hermosa, now the Francisco Cossío Museum in San Luis Potosí. Winner of the Mexico…

Date

diciembre 1, 2020
Skills

Design & programation
Client

Museo Francisco Cossío

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Rebranding

Del Tingo al Tango

Brand Revitalization for Del Tingo al Tango. We transformed the identity of this travel agency, highlighting not just its premium destinations and reliable service (punctuality and safety), but its…

Date

mayo 1, 2024
Skills

illustration,social media & branding
Client

Hugo Cuéllar

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Culture

Agua para la vida

Mask design for the music video “AGUA para la Vida”, produced by Fundación Música para la Vida A.C. featuring Rubén Albarrán (Café Tacvba), in collaboration with Anambre (Humberto Roque &…

Date

noviembre 15, 2022
Skills

illustration & craft paper cut
Client

Fundación Música para la Vida A.C.
Project link

https://youtu.be/-oME8EaSbr0?si=l3xn6_QyAEGR88Yr

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Rebranding

Mesón de la Abundancia

El Méson de la Abundancia is a boutique hotel that feels like a journey through time, nestled in the magical town of Real de Catorce, San Luis Potosí. Its rich history and colonial charm inspired…

Date

marzo 1, 2015
Skills

rebranding & corporate id system
Client

Petra Puente

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Rebranding

Quadsys

Quadsys is your simple, reliable gateway to the digital world. As a wireless internet (WISP) provider, we reimagined its brand by focusing on technology, online communication, and human connection.…

Date

marzo 26, 2017
Skills

rebranding & corporate id system
Client

Ramón Díaz

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Branding illustration

Fibo

FIBO is an authentic brand that redefines how we connect. Through its Cuatro Play service —fiber optic…

Date

marzo 1, 2024
Skills

illustration, animation & branding
Client

Fibo

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Editorial

RGB

RGB is a contemporary art, design, and culture publication-catalog distributed nationwide for free. Focused on showcasing emerging artists, it was an official selection at the 8th National Design Biennial…

Date

agosto 1, 2011
Skills

Editorial design
Client

the Nest - branding & design

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Branding

Axius tower

Smart building concept designed for businesses and entrepreneurs, both local and international, seeking a secure, technological space full of business opportunities. Its goal is clear: to provide comfort…

Date

febrero 1, 2023
Skills

Brand system & signaling
Client

Jorge Ledezma

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Rebranding

Mariscos Guajardo

Mariscos Guajardo is a well-known seafood restaurant chain founded in 1958. For over six decades, it has built its reputation on authentic flavor and warm service. This brand refresh aims to attract…

Date

febrero 4, 2021
Skills

Rebranding & corporate id system
Client

Ivonne Medina

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Rebranding

Bandhú Spa

We created an identity that captures the essence of Bandhú: a unique space dedicated to the holistic care of mind, soul, and body. The branding reflects their service focused on enriching lives and…

Date

diciembre 1, 2023
Skills

design, interiors & id design
Client

Marina Robledo

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Branding Packaging

La Esquina

Brand Reinvention for La Esquina. We transformed this historic, multi-generational space into a dynamic and youthful concept. The new branding celebrates authentic flavors and quality, inviting guests…

Date

abril 1, 2021
Skills

Branding, packaging & illustration
Client

Ricardo Gaona

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Rebranding

La Orquesta

La Orquesta revitalized its visual identity to strengthen its position as a credible, relevant news outlet. The rebrand aligned with the launch of new sections, refreshed content, and a voice attuned…

Date

noviembre 1, 2024
Skills

Rebranding & rrss system
Client

Jorge Saldaña
Project link

https://laorquesta.mx/

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Branding

Absenta

A one-of-a-kind space that evokes a past era of sophistication and mystery. This speakeasy, offering prime cuts and classic cocktails, is nestled within the Casa H complex in San Luis Potosí, Mexico.…

Date

octubre 1, 2022
Skills

Branding, id system & art direction
Client

Casa H

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Branding illustration

Dra. Ficachi

Pediatric dentist offering personalized care and treatments tailored to each child’s needs. Focused on long-term oral health, the practice also educates parents about the importance of dental care…

Date

enero 1, 2024
Skills

Branding, id system & illustration
Client

Mercedes Ficachi

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Typography

James

A type design project for the Edward James Museum, inspired by the architecture, sketches, blueprints, structures, and lush vegetation of the iconic surrealist castle built by James in Xilitla, San…

Date

diciembre 1, 2023
Skills

Design & programation
Client

Museo Edward James

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Editorial

Museo Fco. Cossío

Editorial redesign of the Francisco Cossío Museum catalog series, resulting in publications that are refined, contemporary, and timeless. Each edition reflects the artist’s essence through editorial…

Date

julio 1, 2014
Skills

Editorial design
Client

Museo Francisco Cossío

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Editorial illustration

Justicia Magazine

Justicia is an editorial project by the Judiciary of the State of San Luis Potosí, presenting a modern and accessible approach to bring relevant legal, judicial, and cultural topics closer to citizens.…

Date

octubre 1, 2022
Skills

Illustration & editorial design
Client

Poder Judicial de San Luis Potosí
Project link

https://www.stjslp.gob.mx/revPuntoequilibrios

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Packaging

Plamesi

Tea is an invitation to pause, reconnect, and recharge. Inspired by this philosophy, Plamesi launched a new product line crafted with high-quality ingredients—designed to turn every cup into a memorable…

Date

julio 1, 2012
Skills

Packaging & storytelling
Client

Distribuidora de Té S.A. de C.V.

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Branding

The Raven

The voice of Raven is the black fractal, recursion: when you are doomed to repeat an infamous action, it is he who caws in your ear. His voice, multiplied in legion, infects all time and corrupts all…

Date

abril 1, 2017
Skills

Branding, interiors & storytelling
Client

Orlando Santoyo

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Rebranding

CCA

Rebranding of the German Cultural Center of San Luis Potosí on the occasion of its 25th anniversary. The institution fosters connections between Mexico and Germany through three key areas: academic…

Date

julio 1, 2020
Skills

Rebranding & website design
Client

Centro Cultural Alemán SLP

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Typography

Kabali

Kabali is a display typeface with a bold, athletic spirit and strong visual presence. Designed to capture the energy and excitement of sports, it blends power and style in every stroke. Perfect for…

Date

enero 1, 2020
Skills

Design & programation
Client

the Nest - branding & design

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Branding Editorial

Procesión del Silencio

Every year, the city of San Luis Potosí is enveloped in solemnity to celebrate the Procession of Silence, a tradition that began in 1954 and takes place every Good Friday. Its significance is such…

Date

marzo 1, 2018
Skills

branding & editorial design
Client

Tradiciones Potosinas A.C.

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Branding

Nuvalí

Nuvalí is a memorable venue designed to celebrate life’s most meaningful moments. We developed a comprehensive branding project—from naming and visual identity to design system and digital communication—capturing…

Date

marzo 31, 2017
Skills

Branding & corporate id system
Client

Angentina Dovalí

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Typography

Mr. Porfirio

Mr. Porfirio is a versatile display typeface inspired by late 19th-century Mexican aesthetics. Awarded the Mexico Diseña 2021 Award and featured in Typodarium 2020. Available for purchase in our s…

Date

marzo 19, 2017
Skills

Design & programation
Client

Mesón de la Abundancia

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Culture illustration

Arena y Sangre

An exhibition designed for the 17th International Festival de Letras en San Luis, celebrating the powerful blend of literature and visual art by turning iconic literary quotes into immersive and accessible…

Date

noviembre 15, 2024
Skills

Digital collage & investigation
Client

Depto. Cultura Ayto. SLP

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Branding

Semana LAG

LAG week is an event organized by students from the Business Administration program at the Polytechnic University of San Luis Potosí. Through talks and activities, it offers a unique learning experience…

Date

marzo 26, 2017
Skills

Brand system & motion graphics
Client

Universidad Politécnica SLP
Project link

https://vimeo.com/948443808

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Branding

Andrés Glz. Torre

Andrés González Torre is a professional chef specializing in turnkey restaurant projects. He designs and streamlines operational processes, providing solutions that make management easier for investors…

Date

diciembre 1, 2021
Skills

Branding & corporate id system
Client

Andrés González Torre

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Typography

Alameda

Display typeface inspired by the historic building that now houses Cineteca Alameda, designed in 1941 by architect Carlos Crombé in San Luis Potosí. Recipient of an Honorable Mention at the 2024 Mexico…

Date

marzo 26, 2017
Skills

Design & programation
Client

Cineteca Alameda SLP

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Branding

JOM

JOM is a hotel in the heart of San Luis Potosí (México) that invites you to experience the city differently. With its unique style, great music, and warm atmosphere, it offers an authentic stay that…

Date

octubre 1, 2023
Skills

Branding & corporate id system
Client

Diana Estrada

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Packaging

Golondrinas

Label Design for Golondrinas Wine (Querétaro, Mexico). Inspired by the cyclical and earth-bound life of the swallow (golondrina), the design for the Reserva, Joven, Rosado, and Espumoso varieties celebrates…

Date

agosto 1, 2023
Skills

Packaging & digital collage
Client

Viñedo Flor de Alfalfa

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Branding

Coldtainer

Coldtainer is a logistics company specializing in cold storage. It ensures that handling, preservation, and distribution processes are carried out under precise temperature control. This brand was created…

Date

diciembre 1, 2022
Skills

Branding & corporate id system
Client

Roberto Pérez

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Rebranding

La Cabaña de Pecos

La Cabaña de Pecos has been serving top-quality American steaks for over 30 years. Its iconic rancher, beloved by locals, inspired a brand refresh that honors its roots while embracing the present.…

Date

octubre 1, 2019
Skills

Rebrand & illustration logo
Client

La Cabaña de Pecos

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Branding Packaging

Kat Blue

Specialty coffee is a growing global market. With Kat Blue, the goal was to craft a brand that goes beyond the product—offering a sensory experience that honors the aromas, flavors, and rich culture…

Date

abril 1, 2014
Skills

Packaging & branding
Client

Uriel Navarrete

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Culture illustration

B. TRAVEN

“B. Traven: A Blurred Line in Time” was a hybrid exhibition (virtual during the pandemic, later physical) that delved into the enigma of one of the 20th century’s most influential writers.…

Date

febrero 1, 2020
Skills

Storytelling, investigation, motion graphics & soundtrack
Client

Centro Cultural Alemán (SLP, MTY, GDL & Guatemala)
Project link

https://www.instagram.com/b_traven_/

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Branding

Genndy

We merged the archetype of the classic man of character with the casual authenticity of the contemporary dandy. The result is Genndy: a brand for the 21st-century man, with an identity and applications…

Date

septiembre 1, 2013
Skills

Branding & packing
Client

Gerardo Guevara

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Rebranding

Vida Sana

Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want. Sed quia non numquam eius modi tempora incidunt ut labore…

Date

septiembre 1, 2023
Skills

rebranding & corporate id system
Client

Vida Sana

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Culture

Ruta San Luis

UX/UI design and art direction for an app inspired by the Guía Montejano, a key book on the historical and tourist wealth of San Luis Potosí. Commissioned by the San Luis Potosí Cultural Center,…

Date

octubre 1, 2021
Skills

Branding, UX/UI & art direction
Client

Centro Cultural Alemán SLP

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Branding Culture

Territorios del arte

For the performing artist, the body is a medium of expression, a space for action and interaction. It is movement that conveys lasting emotions in the viewer’s mind. This event aims to be a powerful…

Date

septiembre 1, 2014
Skills

Branding, id system & art direction
Client

Secretaria de Cultura SLP

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Branding

Kitty Trol

Kitty Troll is a 100% Mexican clothing brand offering original, one-of-a-kind, limited-edition designs. Its brand identity was developed with this philosophy in mind, embracing a modern and unapologetically…

Date

diciembre 1, 2018
Skills

Lettering
Client

Claudia Zamarrón

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illustration Rebranding

Loteria San Luis

Lotería San Luis brings together the charm of the classic Mexican game with the essence of the state. The rebranding features a custom deck that highlights iconic characters, dishes, drinks, and landmarks…

Date

septiembre 1, 2016
Skills

Rebranding & rrss system
Client

Daniel Silvestre

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Branding Packaging

Tortas Las Sevillanas

A beloved restaurant in Matehuala, San Luis Potosí, known for serving the region’s most iconic and delicious tortas. The brand refresh was inspired by tradition, travel, and the spirit of the road—while…

Date

julio 7, 2025
Skills

Packaging & branding
Client

Víctor Nava

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Packaging Rebranding

Artezzana

Artezzana crafts artisanal ice creams and popsicles with traditional flavors. Its packaging captures freshness, joy, and flavor through a playful, vibrant design that connects with families and true…

Date

octubre 1, 2023
Skills

illustration & label design
Client

Eduardo Jasso

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Branding Culture

Procesión del Silencio 2019

A system of identity where the human spirit is the landscape. Through…

Date

marzo 1, 2019
Skills

branding, editorial & rrss
Client

Tradiciones Potosinas A.C.

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Branding

SLDW

Branding and application design for San Luis Design Week, an event for creatives that, through conferences, workshops, exhibitions, bazaars, and urban interventions, sparked a dialogue on the role of…

Date

julio 1, 2015
Skills

Brand system & motion graphics
Client

the Nest - branding & design
Project link

https://vimeo.com/141474882

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Rebranding

Cani•k

Cani•k is a provider of graphic and advertising solutions for the industrial and commercial sectors. The rebrand was driven by the need to grow within the industry, focusing on defining its brand…

Date

junio 1, 2016
Skills

Rebranding & corporate id system
Client

Viviana Alonso

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Branding

Principia

Build your legacy. Inspired by modern lifestyles, Principia is a real estate company that creates smart, adaptable spaces for today’s families.

Date

enero 1, 2019
Skills

Rebranding & corporate id system
Client

Ricardo Mazatán

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Branding

MAD group

Grupo MAD redefines the construction industry with efficient, safe, and high-level projects. Their identity reflects a commitment to quality, compliance, and personalized attention, ensuring reliable…

Date

febrero 1, 2025
Skills

Rebranding & corporate id system
Client

David Monreal

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illustration Packaging

Bebele

Breakfast should be both fun and nutritious. For this project, we created illustrations of characters representing the ingredients of your diet, aiming to bring freshness to the product’s image while…

Date

diciembre 1, 2011
Skills

Illustration & packaging
Client

Fernando Rangel

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Branding Editorial

Aime

Aimé is an independent publishing house offering specialized services in editing, consulting, content production, and literary event organization. It curates its own collection focused on contemporary…

Date

noviembre 1, 2023
Skills

branding & editorial design
Client

Gabriela Oliva

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Editorial

Rodando Film Fest

Editorial project created for Rodando, a film festival that showcases the best of national cinema—from horror to children’s films. The catalog was designed with a modern, dynamic approach, featuring…

Date

septiembre 1, 2019
Skills

Editorial design
Client

Zaire García

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Rebranding

Metrix

Project: 360° Brand Transformation for Metrix (Telemetry/GPS). We positioned Metrix as “your sentinel on the road” through a complete rebranding. We developed a comprehensive identity and…

Date

junio 1, 2018
Skills

Rebranding, id system & rrss
Client

QDS networks
Project link

https://metrix.mx/

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Rebranding

Hendrick´s

Sit back and enjoy. That’s the motto of Pat Hendrick, owner of this Irish pub and firm believer that a cold pint and a slice of pizza can lift your spirits—and fix just about anything.

Date

abril 1, 2013
Skills

Branding, interiors & storytelling
Client

Orlando Santoyo

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Editorial

Premios de Literatura

An editorial initiative by the Instituto Cultural de León, through the Feria Nacional del Libro de León (Fenal), aimed at promoting the creation of Free Verse and Short Story works by young writers.…

Date

julio 1, 2020
Skills

Editorial design
Client

Instituto Cultural de León

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Branding Culture Editorial

Cinema

Two visions, one perspective. Visual identity design for Cinema, a festival that celebrates the cultural dialogue between Mexico and Germany, with unity and creative exchange at the heart of its visual…

Date

septiembre 1, 2019
Skills

Brand system & motion graphics
Client

Centro Cultural Alemán SLP

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Branding

BELUSSIA

Inspired by the art of relaxation and self-care, Belussia is a luxury spa designed to deliver a deeply calming and restorative experience. We developed the naming, responsive brand design, and a sensory-driven…

Date

mayo 1, 2018
Skills

Branding & lettering
Client

Magdalena Rodríguez

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Editorial illustration

Justicia Jóvenes

Justice is a publishing project of the Judicial Branch of the State of San Luis Potosí, with a more accessible and modern…

Date

octubre 1, 2021
Skills

Illustration & editorial design
Client

Poder Judicial de San Luis Potosí
Project link

https://www.stjslp.gob.mx/revPuntoequilibrios

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Culture

XV Festival de San Luis

Develop of visual identity for the 15th edition of Festival de San Luis, a cultural event that brings audiences closer to the arts through a diverse program of music, theater, and dance.

Date

abril 1, 2013
Skills

Branding, id system & art direction
Client

Secretaria de Cultura SLP

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illustration

Andando, andando

Design of illustrations for the play “Andando, andando y participando ando” as part of the “The Strength of Democracy” campaign, through the Teatro Aligheri project. The concept explores how…

Date

enero 1, 2016
Skills

Illustration
Client

Consejo de Participación Ciudadana

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Branding

Casa Rasa

A boutique space designed to delight the senses. Enjoy a coffee while listening to vinyl, watching a film, or joining a yoga or meditation class. A brand that celebrates wellness, art, and stillness—featured…

Date

septiembre 1, 2019
Skills

Branding & packing
Client

Pablo Bernal

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Rebranding

La Comarca de los Talentos

LCT is an innovative model that nurtures the natural talent of individuals of all ages, fostering their holistic development. In the rebranding and corporate stationery revamp, we preserved its history…

Date

diciembre 2, 2024
Skills

Rebranding & corporate id system
Client

Ángel de Luna

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Editorial illustration

Justicia

We translate the law for you. “Justicia Punto de Equilibrio” is a publication that seeks to bridge the gap between the courts and the public. Through articles, opinions, and analysis, we…

Date

julio 1, 2018
Skills

Illustration & editorial design
Client

Poder Judicial de San Luis Potosí
Project link

https://www.stjslp.gob.mx/revPuntoequilibrios

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Branding

Pócimas

You’ve entered a place still under the influence of some magical force, which dominates the minds of all its inhabitants, forcing them to act as if they were in a perpetual dream of bliss, where…

Date

abril 1, 2011
Skills

Branding, id system & art direction
Client

Alfredo Vega

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Packaging

Reliquia

Inspired by Mexican religious aesthetics—tin milagros, churches, and local traditions—Reliquia is an American Wheat that joins the rising wave of craft beers. A beer with soul, character……

Date

noviembre 1, 2012
Skills

Packaging & calligraphy
Client

Brewing AR & Co.

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Branding Culture

Liga Orange

Liga Orange is a creative community that fosters the growth of the orange economy through networking, talks, interviews, and forums. It promotes visibility and recognition of creative work by encouraging…

Date

agosto 1, 2021
Skills

Branding & illustration
Client

the Nest - branding & design

View Project

Branding Culture

Territorios del Arte

A communication platform designed to connect performing artists with cultural programmers and promoters. Its purpose is to boost the production, circulation, and commercialization of the performing…

Date

septiembre 1, 2012
Skills

Branding, id system & art direction
Client

Secretaria de Cultura SLP
Project link

https://vimeo.com/967071459

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Typography

Mictlán

Mictlán is a display typeface inspired by the kitsch aesthetic of traditional Mexican sign painting. Designed for headlines and short texts, it captures the vibrant spirit and bold personality of street…

Date

noviembre 1, 2016
Skills

Design & programation
Client

the Nest - branding & design
Project link

https://vimeo.com/967071205

View Project

Typography

Flexa

Flexographic printing is a hostile environment for type. Ink gain, plate wear, and mandatory small print create a daily battle for legibility. Flexa Sans was born from this challenge. It is a robust,…

Date

noviembre 1, 2012
Skills

Design & programation
Client

the Nest - branding & design

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Typography

Cantera

Modular display typeface inspired by cantera, the stone iconic in Mexico’s colonial architecture. Selected for the exhibition “Typography in Contemporary Culture” (Typographic Congress Mexico…

Date

diciembre 1, 2014
Skills

Design & programation
Client

the Nest - branding & design

View Project

Muvi

Kanine Cuisine

Vista Hermosa

Del Tingo al Tango

Agua para la vida

Mesón de la Abundancia

Quadsys

Fibo

RGB

Axius tower

Mariscos Guajardo

Bandhú Spa

La Esquina

La Orquesta

Absenta

Dra. Ficachi

James

Museo Fco. Cossío

Justicia Magazine

Plamesi

The Raven

CCA

Kabali

Procesión del Silencio

Nuvalí

Mr. Porfirio

Arena y Sangre

Semana LAG

Andrés Glz. Torre

Alameda

JOM

Golondrinas

Coldtainer

La Cabaña de Pecos

Kat Blue

B. TRAVEN

Genndy

Vida Sana

Ruta San Luis

Territorios del arte

Kitty Trol

Loteria San Luis

Tortas Las Sevillanas

Artezzana

Procesión del Silencio 2019

SLDW

Cani•k

Principia

MAD group

Bebele

Aime

Rodando Film Fest

Metrix

Hendrick´s

Premios de Literatura

Cinema

BELUSSIA

Justicia Jóvenes

XV Festival de San Luis

Andando, andando

Casa Rasa

La Comarca de los Talentos

Justicia

Pócimas

Reliquia

Liga Orange

Territorios del Arte

Mictlán

Flexa

Cantera

Muvi

Date

Skills

Project link

Kanine Cuisine

Date

Skills

Client

Vista Hermosa