Muvi
Changing the world, one musician at a time
illustration
Rebranding
Muvi
Muvi is a project by Fundación Música para la Vida, launched in 2013 under the belief that music is a powerful driver of social change. The rebrand draws from the idea of growth and transformation through community, using organic and fluid forms to represent melody, rhythm, and movement. The project included the development of the brand identity, secondary applications such as vehicle graphics, printed materials, digital communication, and a cohesive verbal identity system.